TAG Heuer and Porsche share a distinctive DNA both being driven by time, design and precision. In this series of paintings that unique connection is expressed through art. For me as a trained industrial designer a great product is characterized by addressing a variety of senses at once. The looks, the haptics and the mechanical sounds – both TAG Heuer watches and Porsche sports cars are a prime example for me how an everyday object is turned into so much more through emotions.